Paul Hudson has been working to improve customer focus with brands globally for 25 years. He is CEO of FlexMR, an award-winning customer insight company working with ambitious brands to embed Customer Salience at the heart of organizational decision-making. He is a recognized industry leader, named among the top 250 influential insights leaders, globally, by ESOMAR.
FlexMR host the annual Customer Salience Summit, a leading conference for brand marketers, scoring 92% feedback rating. Due to high demand, they went on to launch a second event, Customer Salience In Practice. The company also hosts a LinkedIn group to enable marketing practitioners to support each other in their pursuit of closing the customer delivery gap.
Paul also hosts the MRX Lab podcast, which has amassed over 100,000 downloads and has remained in the top 10% on the Spotify charts for the past three years. Through FlexMR, Paul sponsors a PhD on Customer Salience at Lancaster University Management School (rated in the top-10 business schools in the UK). He is based in Cumbria, UK.
