This book will challenge everything you’ve been told about confidence and show you how to lead without having to change who you are.

Decoding Confidence is your go-to guide for building the kind of leadership confidence that transforms not just you, but everyone around you. It’s about getting real, digging deep, and finding the confidence you need to lead with authority and courage. Patel takes you on a journey of self-discovery helping you understand your strengths, embrace vulnerability, and cultivate a positive internal dialogue that will help you achieve your goals.

It’s not about being perfect; it’s about being impactful. With practical strategies, relatable examples, and a bonus 30-day confidence habit tracker to help you turn insights into daily action, the habits in this book will show you how to make confidence accessible and actionable, so you can show up as the leader your team needs.

‘The practical tips and data-driven insights make this book a powerful tool. It doesn’t just tell you what to do, it shows you how, with actionable steps and real-world examples.’ Leslie Quinton, VP of Communications, Ubisoft

‘Invites you to take an honest look at how you lead, while giving you access to the tools that can be applied straight away. Darren Edwards Chief Operations Officer, Ageiro Ltd

‘What makes this book really stand out is its practical applicability. Embedded through the book are great tools and techniques that challenge and support in equal measure. I can tell that this is going to be my new go-to book, and I will be recommending it as a must-read for leaders at all levels.’ Claire Monks, Chief Communications Officer, The National Lottery Community Fund

Foreword xv

Introduction 1 1. Understanding confidence 17 2. The 7 habits of confident leaders 35 3. Boldness 51 4. Empathy 73 5. Learning 99 6. Integrity 117 7. Empowerment 139 8. Vulnerability 169 9. Energy 191 10. Leaders in action 211 11. Warmth + competence = charismatic confidence 247 12. Believe in yourself so others believe in you 265

Acknowledgements 273

Index 275

FORMAT / ISBN / PUBLICATION DATE / RRP

Hardback / 9781788609104 / May 5, 2026 / £24.99

Paperback / 9781788609111 / May 5, 2026 / £14.99

Ebook / 9781788609128 / May 4, 2026 / £7.99

Paperback and eBook Bundle / £16.99

Advita Patel

Advita Patel is a sought-after international speaker, confidence coach, and leadership expert who helps professionals unlock their potential through courageous communication and inclusive leadership. As the founder of CommsRebel, she partners with organizations to build cultures where people feel seen, heard, and valued. With over two decades of experience in strategic communications and employee engagement, Advita is known for empowering leaders to lead with clarity, compassion, and confidence.
She is the co-author of the bestselling book Building a Culture of Inclusivity, and is often speaking on various global podcasts where she explores bold ideas in internal communications, confidence and leadership. Advita also co-founded A Leader Like Me and the Asian Communications Network, platforms that support and elevate underrepresented voices in the workplace. Currently serving as President of the Chartered Institute of Public Relations (CIPR), she is widely respected for her impactful work in shaping the future of inclusive leadership.