Want to drive innovation with impact? Start here.

Innovating is no longer optional – it’s the difference between staying ahead and falling behind. Inside large companies, it often feels slow, complex, and risky. Meanwhile, agile startups are moving fast, taking bold bets and disrupting industries overnight.

This is where you come in.

INNOVATOR will help you:

• align innovation with company strategy, so leadership supports your projects
• lead innovative projects with confidence, knowing exactly which steps to take
• create solutions which delight customers, driving measurable business growth

At the heart of this book is the INNOVATOR Way™, the step-by-step system trusted by top companies in 40+ countries to turn innovation initiatives into business results. This robust roadmap takes the guesswork out of innovating, making it simpler, faster, and far less risky.

Innovation won’t wait. It’s time to step up and be more INNOVATOR.

This book isn’t just a game-changer; it’s a revolution for innovators. Tom Pullen masterfully dissects the innovation process, offering pragmatic, step-by-step guidance that addresses every critical hurdle. With his potent ‘power questions’ and engaging ‘mini-missions’, Tom delivers an unparalleled, actionable roadmap to becoming a truly exceptional innovator. Prepare to be inspired and equipped to innovate like never before!

Christophe Perthuisot, Chief Research & Innovation Officer, Moët Hennessy

Innovation can feel messy and overwhelming — yet it’s a growth imperative for every company. INNOVATOR cuts through the complexity with a clear, human-centred roadmap that works in any organization. It’s a truly didactic and practical playbook — valuable for team members and senior leaders alike. Essential for anyone who wants to lead change and deliver growth.

Jonathan Reeves, Senior Vice President, Global Head of R&D and Innovation, Opella

Tom Pullen’s book brilliantly demystifies innovation, with a wonderfully clear 10-step process at its heart. It’s packed with real-world examples, sharp insights, and practical tools you can put to work straight away — whatever your role.

Dave Robinson, Customer Strategy Director, Virgin Red

Innovation has become the ‘must-have’ for business differentiation and growth. If you’re looking for concrete ways to enhance your innovation efforts, this book delivers. Knowing Tom Pullen’s work, I am confident that the practical and actionable strategies he presents have been thoroughly tested.

Alicia Mansour, PhD, EMBA, Director of Innovation & Decarbonization, Veolia

For all those who live the thrill and tension of innovating inside a company, *INNOVATOR reads like a compass in the fog, offering clear, actionable steps to innovate with speed and confidence. Simple, relevant and surprisingly powerful, this is the guide you’ll want to equip your team of innovation heroes with.*

Ilse Danes, Former Director of Growth Strategies & Innovation McCain Foods

Many professionals believe that innovating requires building a large and complex system — endless discussions, time-consuming workshops, and over-engineered testing phases — forgetting what truly matters: solving problems worth solving. In *INNOVATOR, Tom Pullen offers a powerful yet simple framework that helps teams move from intent to action, reduce risk, create value, and bring new solutions into reality.*

Baptiste Hediard, Senior Product Manager, Decathlon

Vision and collective commitment may ignite innovation, but without a carefully orchestrated plan they almost never deliver the outcomes that truly matter. *INNOVATOR offers far more than a simple methodology: it provides a clear, step-by-step guide to transforming strategy into growth — deceptively simple and undeniably effective.*

Guillaume Robin, Head of E-commerce & Accelerating Channels, Ferrero

A constantly changing world requires all of us to rethink, redesign and innovate as we go. The ability to innovate is a vital superpower in our complex world — and this book unpacks the what and the how with vivid examples, a clear process and practical steps. Whatever your business or role, read this compelling, well-written guide to the 10 simple steps to help you and your team innovate — and then put them into practice.

Kathryn Bishop, CBE FRSA, Non-executive Director and Associate Fellow, Author of Board Talk

*INNOVATOR *offers an insightful and pragmatic framework that is easy to adopt. Tom Pullen succeeds in capturing the essential elements without oversimplification. This book is full of inspirational illustrations and examples that reflect the author’s extensive experience. I highly recommend it — and thank him for this book that truly fills a gap.

Sihem BenMahmoud-Jouini, Professor at HEC Paris, and Director of the Innovation & Entrepreneurship specialization, Executive MBA

No doubt: this book is destined to become both a reference and a bestseller in the field of innovation. It will prove just as valuable whether you are driving product and service innovation or advancing innovation in sustainable development. With *INNOVATOR, innovation doesn’t just become easier — it becomes a daily habit.*

Marc Gillmann, Director of Entrepreneurship & Innovation École Polytechnique

*INNOVATOR is highly readable and full of practical frameworks that guide readers through the entire innovation journey. I can strongly recommend this book as an indispensable resource.*

Alex Pickering, Lecturer in Marketing, Goldsmiths, University of London

In a time of constant change, INNOVATOR by Tom Pullen offers an original, robust and visual framework for innovating. A great read!

Christine Baldy-Ngayo, PhD, Director of Lifelong Learning at EPITA

‘This book isn’t just a game-changer; it’s a revolution for innovators’

Christophe Perthuisot, Chief Research & Innovation Officer, Moët Hennessy

‘Essential for anyone who wants to lead change and deliver growth’

Jonathan Reeves, Senior Vice President Global Head of R&D and Innovation, Opella

‘Packed with real-world examples, sharp insights, and practical tools you can put to work straight away – whatever your role’

Dave Robinson, Customer Strategy Director, Virgin Red

‘An unparalleled, actionable roadmap to becoming a truly exceptional innovator. Prepare to be inspired and equipped to innovate like never before!’ – Christophe Perthuisot, Chief Research & Innovation Officer, Moët Hennessy

‘Brilliantly demystifies innovation, with a wonderfully clear 10-step process at its heart. It’s packed with real-world examples, sharp insights, and practical tools you can put to work straight away — whatever your role.’ – Dave Robinson, Customer Strategy Director, Virgin Red

‘Simple, relevant and surprisingly powerful, this is the guide you’ll want to equip your team of innovation heroes with.’ – Ilse Danes, Former Director of Growth Strategies & Innovation, McCain Foods

Foreword Preface

PART 1: INNOVATION FOUNDATIONS

Chapter 1: What is innovation?

Chapter 2: Why is innovation so important?

Chapter 3: What are the ingredients for innovation?

Chapter 4: Where to start? Fix The Frame! ​

PART 2: INNOVATOR WAY

Chapter 5: Immerse and Inquire

Chapter 6: Narrow the Need

Chapter 7: Nail the Nexus

Chapter 8: Open to Options

Chapter 9: Verify The Value

Chapter 10: Access and Activate

Chapter 11: Track the Traction

Chapter 12: Optimize the Offer

Chapter 13: Reflect and Review

PART 3: INNOVATOR IN ACTION

Chapter 14: Situations and Solutions

Chapter 15: Arise and Act

Bibliography

Acknowledgements

Index

FORMAT / ISBN / PUBLICATION DATE / RRP

Hardback / 9781788607698 / February 24, 2026 / £29.99

Paperback / 9781788607704 / February 24, 2026 / £19.99

Ebook / 9781788607711 / February 23, 2026 / £7.99

Paperback and eBook Bundle / £22.49

Tom Pullen

Tom Pullen is an innovation expert and founder of innovation acceleration company Innovinco. He spent the first 18 years of his career innovating inside major corporations including Boots, Mars, and Danone, where he was appointed Global Innovation Director, and now focuses on helping the world’s leading corporations to accelerate business growth through building innovation culture, capability and confidence.