Melissa Romo, author of Your Resource is Human, was a guest on the Marketing Hero podcast talking about her experiences with global marketing and the lessons she learned marketing American products to an eastern European audience.
Marketing Heroes [Unfiltered] The Journey to CMO: Global Marketing is Local Marketing with Melissa Romo on Apple Podcasts
Melissa Romo joins the podcast to talk about her experience with global marketing and the lessons she learned marketing American products to an eastern European audience. She talks about how all global marketing is also local marketing, and how global strategies hinge on the ability to connect to lo…