**Business Book Awards 2024 Finalist**

Write a self-help book that makes a difference

If you’re a coach, therapist, or trainer wanting to write a book that transforms your readers’ lives, you may feel unsure about what’s involved. How do you translate the words that come so effortlessly when you’re with a client into inspirational and convincing advice on the page? What’s the secret?

This is the book that guides you on your journey to becoming a successful self-help author. It gives you everything you need to write, publish, and promote a book that does justice to your ideas and expertise.

DEFINE YOUR BOOK

Understand what you want to achieve with your book, the exact topic
to write about, who your readers are, and what kind of self-help guide
it will be. So many authors miss this vital step.

OUTLINE YOUR BOOK

Discover easy and effective ways of structuring your content so that
it effortlessly takes your readers from problem to solution.

WRITE YOUR BOOK

Learn how to win over your readers’ hearts
and minds by writing clearly, persuasively, and authentically.

PUT YOUR BOOK OUT THERE

Uncover the mysteries of editing, publishing, and marketing your book so that it reaches a ready-made audience of willing readers.

GINNY CARTER is a bestselling ghostwriter of over 25 books, a book coach, and an award-winning author in her own right. Specialising in self-help guides, business books, and memoirs, she’s ghosted books on a wide variety of topics. Ginny is also the author of the award-winning Your Business, Your Book, which takes you through the key steps for planning, writing, and promoting a business book.

Learn more at www.marketingtwentyone.co.uk

…easy to follow and full of insightful yet practical information that I found very interesting and helpful. I’ve come out of reading this with a better understanding of what’s involved in writing a self help book and how to go about planning and writing it. – NetGalley

Netgalley

I learned a lot from How to Write a Self-Help Book by Ginny Carter…It covers the book writing process right from planning the structure of your book before you even put pen to paper, all the way to publishing and marketing. It was a treat that the author gave examples of books to demonstrate each format. This is a very specific book designed for a fledgling self-help author, and if that’s you (like me) you’ll find it invaluable. – NetGalley

Netgalley

This is a short book but it really packs in a lot of useful information about writing a self help book. I’ve read a lot of books on writing nonfiction but I was very impressed with how much I learned from this one – everything is presented clearly and succinctly and is full of useful tips and guidance. We learn about planning and outlining the book, choosing a topic, considering the intended reader, writing persuasively, finding your voice, as well as editing and publishing. It is very well-written and not at all dry, and was a very enjoyable read. I highly recommended this book to anyone who wants to write nonfiction, not just self-help. – NetGalley

This book is a shining exemplar of a great self-help book – incredibly readable, tightly structured and incisive, and wearing its knowledge with an enjoyably light touch. …This book is bound to become a classic in its field! – Amazon

• Cover Page
• Title Page
• Copyright Page
• Contents
• What you’ll get out of this book
• Define your book: choose your journey
  • 1. Your aim
  • 2. Your topic
  • 3. Your readers
  • 4. Your readers’ journey
• Outline your book: plan your journey
  • 5. Your road map
  • 6. Your detailed journey
• Write your book: embark on your journey
  • 7. Be clear
  • 8. Be persuasive
  • 9. Be you
• Put your book out there: arrive at your destination
  • 10. Edit your book
  • 11. Publish your book
  • 12. Make your book pay
• The end or the beginning?
• The Author
• Acknowledgements
• Index

FORMAT / ISBN / PUBLICATION DATE / RRP

Audiobook / 9781788606950 / September 3, 2024 / £14.99

Hardback / 9781788605595 / September 26, 2023 / £24.99

Paperback / 9781788604628 / September 26, 2023 / £14.99

Ebook / 9781788604642 / September 25, 2023 / £7.99

Paperback and eBook Bundle / £16.99

Ginny Carter

Ginny Carter is a bestselling ghostwriter of 25 books, a book coach, and an award-winning author in her own right. She takes coaches, entrepreneurs, therapists, and trainers from everyday expert to respected thought leader and in-demand speaker, through the book that grows their reputation and expands their business. Ginny loves writing, and it frustrates her when she talks to would-be authors who have books trapped inside them for want of some expert help. Her talent lies in enticing their ideas, signature programme, or talk, out of their heads and into books that are engaging, insightful, and persuasive.

Her guide to writing a standout business book, the award-winning Your Business Your Book, takes you through the process of planning, writing, and promoting your own business book.