An invitation awaits. Beckons, actually. For leaders to reach into the hearts and minds of each stakeholder connected to their business and ignite a meaningful connection by showing how their involvement with the enterprise enriches their lives. To transform the Great Resignation into the Great Revitalization.
Creating these enlivening experiences for stakeholders begins by taking a logotherapeutic perspective. Through this means, leaders can help anyone connected to their business discover the meaning of their stakeholder experience. Meaning will help them understand how their experiences may lead them to their purpose. And purpose is the great super-directional force that orients decisions and emboldens energy.