Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.
There are substantial obstacles to creativity in healthcare. Peter Comber navigates them brilliantly. Essential reading for healthcare communication professionals, creative or otherwise.
What I love about this book is how it makes creativity accessible. It’s easy to say “everyone is creative”, but what is not so easy is to design processes and environments and the resulting workshops that allow people who are not designated “creatives” to bring their creativity to solving problems. That’s what this book will equip you to do, and while the practical examples given relate to healthcare, the ideas in this book are applicable to any for-profit or not-for-profit organization.
I’m not even finished with this book, and it’s already clear to me that it is a 5-Star piece of writing and an incredibly practical resource.
Having done considerable work with Peter Comber over the past 15 years, I can attest that he is the real deal — and so is his book. I’ve seen, firsthand, how Pete gets the best thinking from groups of people, and this book shares his brilliant tips on how to capture that kind of lightning in a bottle.
For anyone wanting to foster greater creativity and collaboration in their workplace, get this book. You’ll be glad you did.
Peter Comber’s book delivers on its title in meaningful and relevant ways. He introduces the “forces” to give readers the foundation of a creativity model. He demonstrates why “collaborative” is a more powerful approach to innovation than simply solo efforts. And he offers “practical” exercises, templates, and workshop agendas to help creative leaders put the principles into action. I have had the pleasure to watch Peter participate and lead groups with tools like these — and he is an impact player. So, I’m excited that he has documented and published his methods and experiences. When you get this book, you will read it, dog-ear it, highlight it, and apply it to your next creative group endeavor.
Fantastic Book an absolute must for teams in the pharma business.