Does your product business feel unpredictable, slightly terrifying, and hungry for money?
If so, you’re not alone.
Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.
But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.
Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.
In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
If you are into product business, specifically a beginner or a small business owner, this book has life changing potential…For me this has been a true gift, I have been searching for so long for this kind of information, and in such an encompassing way. I will recommend this to any small business owner who handles stock, it is that important.
It’s vital that you product-based business owners take advice that’s relevant for you, and boy does Catherine know her stuff about the daily challenges of running profitable product-based businesses.
Fantastic book. Well written, easy to understand and a powerful tool and insight to how to help your business not only survive but to succeed and grow.