Description
Founded After Forty by small business expert Glenda Shawley takes you step by step from discovering your ‘why’ and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business.
Part 2 looks at the mechanics of starting up: legal considerations, identifying the target market, choosing the right route to market, developing the brand, making a profit, and mapping the customer journey.
Part 3 gets you started with marketing, staffing, managing the business and the launch and beyond.
The guidance in the book is supplemented with examples from existing business owners who didn’t always get it right first time. Each chapter finished with topics to think about as well as key actions that need to be taken.
There is an accompanying downloadable workbook which builds on the key activities in the book to help you create your own unique business plan.
“Fantastic guide to starting a business if you’re over 40, or even under 40! Everything you could possibly need to know, thoroughly researched and the workbook that accompanies the book means that you can work through your plans slowly stage by stage. Loved it!”
“I wish I had had this book when I started my first business! It takes you from the first moment when you start contemplating setting up your own business, through to managing it successfully when it’s up and running. It starts brilliantly by making you consider why you are setting up a business in the first place, covers all that you need to consider when choosing your business model (that’s the bit I most needed), then takes you step by step through developing your plan, understanding your target market, developing your brand and on to managing and launching your business, with every aspect of your journey covered in depth on the way.”
Amazon reviews:
‘I wish I had had this book when I started my first business! It takes you from the first moment when you start contemplating setting up your own business, through to managing it successfully when it’s up and running. It starts brilliantly by making you consider why you are setting up a business in the first place, covers all that you need to consider when choosing your business model (that’s the bit I most needed), then takes you step by step through developing your plan, understanding your target market, developing your brand and on to managing and launching your business, with every aspect of your journey covered in depth on the way. There is an online workbook to download, which links to key points in the book.
The author includes real-life case studies and great quotes and tips from small business owners. The book is is aimed at people starting a business later in life, but would be equally valuable to younger would-be business owners. And although I have now been running my current business successfully for three years, I have found loads of useful advice and action tips which will help me manage it even more effectively in the future.’
‘I have found this book so useful as I set about launching my new business. It is written in a really informative but concise and simple way that makes it easy to read and to pick up and read in short chunks. Essential for the busy new business owner who doesn’t have time to sit around reading for hours. The workbook that goes with it really makes you think properly about how you are approaching things. It’s all easy to just ‘fall into’ ways of doing things and this book keeps you along the right lines. Highly recommended!’
‘Fantastic guide to starting a business if you’re over 40, or even under 40! Everything you could possibly need to know, thoroughly researched and the workbook that accompanies the book means that you can work through your plans slowly stage by stage. Loved it!’
‘Superbly written book, full of fantastic advice for ANYONE running or thinking of starting their own business! Lots of examples, suggestions, best practices etc. Highly recommend this book!’
‘One of those excellent books that has so much useful information in it. Highly recommend grabbing a copy and changing your life. Although 40 isn’t old ;)’
