Exposure (ebook)

Felicity Cowie

Publication date: June 13, 2022

£7.99 exc. VAT

SKU: 9781788603416 Categories: , Tag:


** Business Book Awards 2023 Finalist **

Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’

  • Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage
  • How to prepare your business to become a go-to authority for journalists from day one
  • The end-to-end process of getting media coverage, demystified
  • How to align media relations with your growth strategy and scale coverage

Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results

FELICITY COWIE is a media relations troubleshooter for some of the world’s leading organisations and former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU…

“A must-read for founders. This is truly a game-changing guide” Eileen Burbidge MBE

If you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then Exposure is a must read.
Melanie Hawken, founder & ceo, Lionesses of Africa

Lioness Weekender, Lionesses of Africa

…very educational… The overall approach…is very creative and if you’ve never dealt with journalists you definitely need to read this book because it can be your step by step guide on this process.


…a brilliant ‘how to’ guide for startup founders that want to establish strong media relations to help grow their businesses. It’s engaging, highly readable, and full of practical, actionable advice. I have begun to recommend it to all businesses to which I’m an advisor!


I think many people who’ve built a business or a social presence find media coverage scary….
Felicity shows us how a journalist’s mind works which makes pitching them much easier. The early part of the book broke some of my misconceptions then the latter parts gave me a framework to actually make successful pitches. The style is welcoming and easy to follow. I run multiple brands and will keep referring back to this book whenever I need to ramp up coverage.


…THE playbook for getting brilliant media coverage for your business.


A really practical book with lots of insider tips and nuggets, clearly explaining how press and media works these days and how to get ‘in’…I loved the media toolkit and templates (to help me in my resolution to be more proactive in getting coverage!)


Exposure is written in easy and digestible language and because it includes so many examples and case studies, is very entertaining. The toolkit is really easy to use and saves so much time. The press release formula in particular is fantastic.


Additional information


Publication date