Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?”
It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.
Sound familiar? Try being braver.
Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.
Just by being brave.
A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.
Being creative is important in any job. Being creative when you are in marketing is vital. This book is for those working in marketing and creative jobs, looking to brush up their creative stream and be brave. Very interesting and supportive.
Brilliant. Boring2Brave takes a fresh and thought-provoking approach to marketing, with chapters such as ‘Why John, Paul, George and Ringo are perfect B2B role models’ and ‘When you think you’re Han Solo but you’re actually C3P0’ making a companionable but compelling case for doing things differently. Packed with case studies, interviews and valuable practical advice, and challenging the status quo that exists in so many businesses, Boring2Brave will inspire marketing teams to ask the right questions, initiate conversations, think differently, and reap the benefits of being brave.
A thought provoking read for B2B marketers at all levels
Boring2Brave is an illuminating read, throwing down the gauntlet to B2B marketers everywhere to raise their game and dare to be braver in their marketing activity. Brought to life by insightful – and amusing – examples from thought leaders across the industry, this is a great work that raises question we as marketers should all be asking ourselves: Do I want to spend my life writing ebooks? Are my creative skills really bringing genuine value to the business launching another inane newsletter? Or can I be better by being braver? A breath of fresh air in marketing strategy literature, Boring 2 Brave is a great way to reconsider your marketing activity and inspire new ways of thinkings for yourself, and across your wider business.
As someone who has always worked alongside marketing in a B2B environment, this book has really opened my eyes about what marketing could and should be doing and how it’s the role, and in the interests, of all leadership team members to enable marketing to be brave. The fact it is written in a funny and engaging voice and sprinkled with interesting real life examples we can all relate to, is an added bonus.
Boring2Brave is a great read, refreshingly honest with a detailed insight into the profound impact marketing is having in the B2B world. Not only will marketers greatly benefit from the learnings in this book but I found myself wanting to give a copy to many B2B CEOs, MDs and owners who wrestle with their marketing strategy – many would greatly benefit from reading this to unlock marketing secrets as to why some B2B companies fly and others stall.