Description
PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.
In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.
Key Selling Points:
- Beautiful PR brings an entirely new approach to public relations. In a world where PR and marketing have traditionally been seen to be built on deceit (think of the spin doctor), this book offers a new manifesto based on honesty and integrity
- For brands looking to grow their business, this book takes them on a journey of self-discovery, outlining the fundamentals of finding their brand voice before helping them to execute this as a clear communications strategy.
