Advice That Sticks

Moira Somers

Publication date: October 12, 2020

£30.00 exc. VAT

SKU: 9781788602389 Categories: ,


The advice is sound; the client seems eager; and then… nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients’ well-being is compromised, opportunities are lost, and the professional relationship grows strained.
Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams.
The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioural economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum.

Amazon Reviews: ‘Being a nerdy advisor, I read this book on vacation by the pool. I scribbled and highlighted in it feverishly and laughed out loud often at the humor. It’s human psychology applied to finance. It led to interesting poolside conversations. A relaxing businessman read it next with the conclusion that many of the principles apply to his business as well. A dentist is now reading this sunscreen-stained copy. Both indicate they now want more from their financial advisors. This has turned out to be a beach read with big reach.’

‘Have you ever told a client to do something, something so important that it would make a meaningful difference in their lives? The client agrees, but six months, a year, two years later, the client still hasn’t acted? This book is full of solutions to this all-too-common problem. It’s an easy read full of useful tips that can be implemented right away. And when you read it, you’ll want your clients to read it, as well.’

‘I am only 30 pages in and Dr. Somers words ring huge truth to the reality of what financial advisors REALLY ARE and REALLY DO when done well. As an advisor myself, no matter how many initials of alphabet soup I have behind my name, if the client does not take action on the counsel given, then all my study and time with the client is for nothing. What’s the old saying, A spoonful of sugar makes the medicine go down.” If your an advisor and stuck in a rut, read this book and yes I know I am only 30 pages in. Once I am done, I shall add even more fun.’

‘There is intellect, and then there is Wisdom. Dr Somers delivers BOTH in this book. With psychologists typically addressing how thinking impacts mental and physical health, Dr Somers addresses how our thinking impacts our wealth! She makes the elusive seem understandable, and more importantly easily practiced. Addressing the heart and mind of money, this is a must read for anyone (financial professional or otherwise) that wants a better understanding of their relationship with money, and how to improve it.’ R. A.

“My only fault with this book is that Dr. Somers undersells it. This book has much broader scope than only offering financial advice that is useful and acted on by clients. With clever humor and easy to digest clarity Dr. Somers provides the reader with important ideas and tools they can use to increase the value and significance of their client engagements. If you want to distinguish your financial planning practice to be known in your market as something special, this book is for you. If you want your practice to be less vulnerable to market or economic forces beyond your control, this book is for you. If you think you would prefer having more personal or meaningful engagements with clients beyond their ledger sheets, this book is for you. Do you want to have a practice that offers clients and their families something robo systems can’t? Then this book is for you. When you are ready to take your practice to a higher, more fulfilling level, you will want this book.” Tom Chancellor

“I’ve been a financial advisor for over 30 years but I still learned a lot from this great little book. Excellent research and information, well written and fun. What more could I ask for?”

“…I’ve yet to find a book that so clearly and efficiently lays out techniques for planners to help their clients in almost all situations…”

“…If you really want to advance your skills in the client relationship, read this book…”

“I found this book extremely useful with lots of insight on best practices with clients. I would recommend this book highly to all financial professionals! I manage a financial coaching program and I’m having all my coaches read this book. One coach already tried some techniques and found it extremely useful.”


“If you ever thought books for financial advisers were dry and dull, this is the antidote. Dr Somers helps finance professionals develop the human side of their work with humour and skill in this incredibly useful and readable guide.”

“An important topic covered extremely well. A good read and also a great reference point to the future. I expect to refer back to it regularly”

“As Financial Planning becomes more professional, so it’s vital our client interaction is supported by hard science This book supports that process, written by a highly qualified practitioner. And one who understands and even likes Planners! Slightly understated, it’s worth reflection and a re-read in time”

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216 x 140 x 16 mm