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Draw a Better Business

The essential visual thinking toolkit to help your small business work better

Cara Holland

A practical guide to help freelance consultants and other service providers uncap the marker pens, start working visually and gain the business advantage.

Size: 190 × 120 × 16 mm / 7.48 × 4.72 × 0.6875 in224 PagesISBN: 9781910056639
Publication: September 20, 2018


  • £14.99

Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits. This book will help you plan, pitch, deliver and engage with real impact.

Filled with practical exercises, examples and insights across four key areas of your business - planning and problem solving, communicating, delivering workshops and meetings, and creating engaging content - this book will equip you with practical tools to help you strengthen your business, and stand out in a crowd. It gives you all the knowledge and the know how you need (even if you think you can’t draw) to start getting the benefits of working visually.

After 10 years of running her own business Graphic Change, working visually with companies such as TimeWarner, Google and the NHS, Cara Holland has a lot to say about the benefits of working visually. In this book she shares tips, tools and insights that will bring the power of working visually to your business.

Cara Holland is one of the leading graphic recorders / graphic facilitators in the UK today running a small studio that works with some of the biggest brands in the world. Her passion for effective, creative and visual communication was honed in the workplace, where for many years she managed diverse teams, set up projects and delivered results by working visually. So she knows the tangible benefits this way of working brings, even in challenging environments.

Foreword by Dave Gray

Part 1
1 - introduction
2 - work visually 31
3 - why?

Part 2
4 - you
5 - skills 77
6 - everyday

Part 3
7 - toolkit  
8 - plan
9 - engage
10 - deliver
11 - conclusion

Format: Paperback

Size: 190 × 120 × 16 mm / 7.48 × 4.72 × 0.6875 in

224 Pages

ISBN: 9781910056639

Publication: September 20, 2018

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