Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits. This book will help you plan, pitch, deliver and engage with real impact.
Filled with practical exercises, examples and insights across four key areas of your business - planning and problem solving, communicating, delivering workshops and meetings, and creating engaging content - this book will equip you with practical tools to help you strengthen your business, and stand out in a crowd. It gives you all the knowledge and the know how you need (even if you think you can’t draw) to start getting the benefits of working visually.
After 10 years of running her own business Graphic Change, working visually with companies such as TimeWarner, Google and the NHS, Cara Holland has a lot to say about the benefits of working visually. In this book she shares tips, tools and insights that will bring the power of working visually to your business.
Cara Holland is one of the leading graphic recorders / graphic facilitators in the UK today running a small studio that works with some of the biggest brands in the world. Her passion for effective, creative and visual communication was honed in the workplace, where for many years she managed diverse teams, set up projects and delivered results by working visually. So she knows the tangible benefits this way of working brings, even in challenging environments.
Foreword by Dave Gray
1 - introduction
2 - work visually 31
3 - why?
4 - you
5 - skills 77
6 - everyday
7 - toolkit
8 - plan
9 - engage
10 - deliver
11 - conclusion
"It’s not very often you come across a book that truly inspires you that gives you tools you can practically apply everyday at work. Even if you don’t think you have a creative bone in your body you will love this book!" Amazon Customer
"I really enjoyed this book and found it very useful. The reason I found it useful was that Cara writes in a style that allows you to feel you are in a conversation or training session with her. So I could put it down, try out the exercises, take notes etc and still go back to the book in a coherent way." Melody
"Well written. Simple basic and no fluff. Look forward to the course with the Author. Lots of knowledge and experience distilled in a quick and easy read." GDesign Student
"...Thoroughly recommend it to anyone who wants to communicate more effectively..." H
"Fantastic book! Full of useful tips and fun, practical exercises. I don’t think of myself as artistic but this book has definitely inspired me to think more creatively and experiment with different ways of working and presenting. Something I’ll definitely refer back to and read time and time again." Davina Jackson
‘The famous French architect Le Corbusier once said, “I prefer drawing to talking. Drawing is faster and leaves less room for lies.” Le Corbusier would have loved Cara’s wonderful book. It is fast to digest, beautiful on the eyes, and full of deep truth. Whether you’re a businessperson looking to clarify your vision, or a creative person looking to make sense of business, this book is a gem.’
Dan Roam — author of The Back of the Napkin and Draw to Win
‘In Draw a Better Business, Cara Holland provides a visual working toolkit that will help clarify your entrepreneurial plans and then enhance dialogue you have with customers, staff, suppliers, investors and most importantly with yourself!’
Andrew Greenman — Assistant Professor, Entrepreneurship and Small Business, Nottingham University Business School
‘There’s hardly a soul who wouldn’t benefit from the ideas in Cara’s book.’
Tea Uglow — Creative Director, Google’s Creative Lab, Sydney
‘This powerful and practical book will transform your business. Grab a pen and supercharge your communication with Cara as your guide to build your confidence, skills, and impact through drawing.’
Bec Evans — Co-founder of Prolifiko
‘In the competitive world of consulting, it’s priceless to acquire skills that immediately improve business. Cara is a NINJA! After starting to use these tools, I’m seeing massive benefits with clients already!’
Madelyn Gengelbach — Principal, Market Tuning Group
‘Often, business people don’t think of themselves as creative; however, Cara’s book shows the ‘non-artist’ how to use visual communication tools to create and capture innovative solutions that will engage your audience and transform your business.’
Melanie Eusebe — Consultant, Professor, Founder of Black British Business Awards
'Cara’s book is a great guide towards helping you see your way to better communications and better results for you and your organisation.' — Herb Kim - Founder and CEO of Thinking Digital Ltd
'The famous French architect Le Corbusier once said, "I prefer drawing to talking. Drawing is faster and leaves less room for lies." Le Corbusier would have loved Cara's wonderful book. It is fast to digest, beautiful on the eyes, and full of deep truth. Whether you're a businessperson looking to clarify your vision, or a creative person looking to make sense of business, this book is a gem.'
- Dan Roam, author of The Back of the Napkin and Draw to Win
'There's hardly a soul who wouldn't benefit from the ideas in Cara's book.'
- Tea Uglow - Creative director, Google’s creative lab, Sydney
'In Draw A Better Business, Cara Holland provides a visual working toolkit that will help clarify your entrepreneurial plans and enhance the dialogue you have with customers, staff, suppliers, investors and most importantly with yourself!'
- Andrew Greenman, Assistant Professor, Entrepreneurship and Small Business, Haydn-Green Institution for Innovation and Enterprise, Nottingham University Business School
190 × 120 × 16 mm / 7.48 × 4.72 × 0.6875 in
September 20, 2018