PR for Humans
How business leaders tell powerful stories
In PR for Humans, Mike Sergeant shows CEOs, partners and business leaders how to use these principles for high-impact speeches, media interviews, videos and blogs. He challenges the global PR industry to move beyond spreadsheets and ‘strategies’ and embrace more powerful human storytelling.
216 × 138 mm / 8.5 × 5.5 in
Publication: April 18, 2019 •
Available for preorder: this book will be shipped on its publication date of April 18, 2019
Mike Sergeant is an international communications coach and PR adviser to CEOs and business leaders. Through his company www.sergeantleaders.com he delivers media training, public speaking coaching and reputation advice. Mike began his career at CNN in 1996 before moving to Reuters, Sky News and the BBC – where he spent 13 years as a TV and radio correspondent covering business, politics and the Middle East. He lives in North London with his wife and two sons.
Size: 216 × 138 mm / 8.5 × 5.5 in
Publication: April 18, 2019
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