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True Profit Business

How to play your bigger game without burning out

Karen Skidmore and foreword by Dr Joanna Martin

An essential read for any small business owner who wants to start up and grow a business around their expertise, but is in danger of burning out in pursuit of business success.

Size: 216 × 140 × 20 mm / 8.5 × 5.5 × 0.8125 in240 PagesISBN: 9781788600842
Publication: September 26, 2019

Paperback

Available for preorder: this book will be shipped on its publication date of September 26, 2019

  • £14.99

We need to change the way we do business.

 If you’ve decided to go it alone and grow your own business, you’re probably finding it tough to make things work.

The pace of life is getting faster, our benchmarks for success ever higher, and thousands of micro-business owners are facing entrepreneurial burnout, trying to cover up their stress and exhaustion with ‘love-my-life’ smiles and filtered images on social media.

 It’s not just the cashflow that needs fixing: your mental health and well-being are at stake here.

 If you are ready to make money, make an impact and thrive in the process, True Profit Business gives you a simpler, more connected path to business success:

·      Clarity – understand what your bigger vision of success looks like and how business growth really works

·      Structure – get clear on the five Growth Pillars to ensure sustainable growth

·      Flow – discover when to Lean Back and when to Lean In to enable an effective energy flow between thinking, planning and taking action

·      Process – discover which of the five True Profit Business Models will enable you to thrive.

True Profit Business not only helps you diagnose what’s going wrong for you, it focuses you on your bigger game and shows you the building blocks – the processes and people – you need to turn your expertise and talents into a purposeful, playful and profitable business.


Founder, One of many

Karen Skidmore has achieved what most coaches and consultants feel is impossible; to create a profitable, flexible and fun business which enables her to run an international coaching and consulting business around her family, health and wellbeing. Karen resigned from her corporate career in 2004 to start up on her own on the same day her eldest daughter started school and never looked back. Over the past 14 years, she has created a variety of scalable income streams and run her business on a number of different coaching business models, including a hugely successful membership site, created and sold dozens of different online courses and group programmes, with prices ranging from £30 to £15,000. Her mission is to give every small business owner a plan and a process to grow their business, without burning out along the way.

List of Figures ..............................................................................vii
List of Tables .................................................................................ix
Foreword .......................................................................................xi
Introduction ..................................................................................1
Who this book is for .................................................................3
How to use this book ...............................................................5
1. Playing your bigger game ..........................................................7
The sound of the Pied Piper ....................................................7
How your fears and doubts can be your greatest strength ..8
What does playing bigger mean to you? ..............................11
Are you sure? ...........................................................................13
Feel it. Think it. Do it .............................................................14
2. What’s going wrong? ................................................................21
The burnout epidemic ............................................................21
My burnout story ....................................................................23
The three big problems ..........................................................27
The doing and being of business ..........................................33
3. True Profit Business ................................................................37
What is a True Profit Business? ............................................37
Defining profit.........................................................................40
A new (and better!) way of doing business .........................42
The True Profit Business Growth Pillars .............................45
Purpose ...............................................................................45
Planning .............................................................................53
Power ..................................................................................59
Process ................................................................................64
People..................................................................................75
Your Growth Pillars moving forward ..................................81
4. True Profit Growth Flow .........................................................83
From feast and famine to feast and fallow ..........................83
The True Profit Growth Flow ................................................86
Knowing how to use your energy in your business ...........95
Leaning In and Leaning Back ...............................................99
Creating space for Grounding ............................................114
5. Your True Profit Compass .....................................................119
Riding the wave.....................................................................119
Your True Profit Compass ...................................................121
Money ....................................................................................123
Creativity ...............................................................................127
Impact ....................................................................................134
What do you do with your True Profit Compass? ............14 0
6. True Profit Business Models ..................................................143
Choosing the right vehicle for you and your journey ......143
Step 1: The business growth journey ..................................152
Step 2: Revisit your Big Vision and True Profit
Compass ................................................................................155
Step 3: Choose your vehicle spec ........................................156
Step 4: Choose your True Profit Business Model .............188
Where to go from here ..............................................................211
The power of accountability ................................................214
New beginnings ....................................................................215
Next steps ...................................................................................217
Acknowledgements ...................................................................219
Resources ...................................................................................221
About the author .......................................................................223

Format: Paperback

Size: 216 × 140 × 20 mm / 8.5 × 5.5 × 0.8125 in

240 Pages

approx 20 b/w line drawings to break up chapters and illustrate marketing systems and business models

ISBN: 9781788600842

Publication: September 26, 2019