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Hype Yourself

A no nonsense DIY PR toolkit for small businesses

Lucy Werner

A toolkit designed for small businesses, packed
with industry secrets from a PR professional that
will teach you how to be your own best publicist.

Size: 216 × 140 × 16 mm / 8.5 × 5.5 × 0.6875 in208 PagesISBN: 9781788601238
Publication: January 09, 2020


Available for preorder: this book will be shipped on its publication date of January 09, 2020

  • £14.99

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.

 Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion. 

Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy’s Iced Coffee, The Marshmallowist and Vinyl Me, Please. She also consults for innovation, marketing and other public relations consultancies on their go-to market strategies, raising CEO profiles and developing thought leadership. Lucy uses her own profile to demonstrate how other small businesses can do their own publicity. She regularly speaks on all aspects of publicity at events like Economy of Hours, General Assembly, Mothers Meetings and Work.Dot Life. She has been featured in Stylist magazine, Telegraph Connect, Guardian Small Business, Gorkana, Huffington Post, Mother & Baby magazine, Absolutely Mama and PR Moment, and has written a 10-day e-learning course for Highbrow on “How to get press for your business”. She was recently awarded finalist in “Growth Business Enabler” from Active on all major social channels, Lucy has a fast-growing and active user base on Instagram - @wernpr - where she focuses on delivering free tips and tools for small businesses and entrepreneurs looking to learn how to do their own publicity.

Format: Paperback

Size: 216 × 140 × 16 mm / 8.5 × 5.5 × 0.6875 in

208 Pages

ISBN: 9781788601238

Publication: January 09, 2020

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