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The Model Manifesto

An A-Z anti-exploitation manual for the fashion industry

Leanne Maskell and illustrated by Sebastian Cubides

An A-Z guide of the modelling industry focused on ending financial, physical, sexual and emotional exploitation of aspiring and current models by agencies and clients.

Size: 216 × 140 × 20 mm / 8.5 × 5.5 × 0.8125 in264 PagesISBN: 9781788600651
Publication: May 02, 2019


  • £14.99

For such a beautiful industry, there is a lot of ugly behind the scenes in modelling.
Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models.
With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows.
The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

Leanne Maskell is a model, law graduate and activist. Having modelled since the age of 13, her first ever job appeared in Vogue UK and she has continued this success, going on to work for brands such as ASOS, Urban Outfitters and i-D Magazine. Leanne has modelled internationally since graduating from university, signed to agencies around the world, and has both experienced and witnessed exploitation within the fashion industry. Compelled to do something about this, she left her successful career in order to help build a new safe, secure way of working for freelance models, empowering them to take control of their own lives and end exploitation.

A is for Agency
B is for Book
C is for Castings 7
D is for Dangers
E is for Expenses
F is for Finance
G is for Gratitude
H is for Hair and Skin Care
I is for Instagram
J is for Jobs
K is for Knowing What to Expect
L is for Legal
M is for Measurements
N is for Networking
O is for Overseas
P is for Posing
Q is for Questions
R is for Rejection
S is for Sexual Exploitation
T is for Tax
U is for Unionising
V is for Visas
W is for Walk
X is for X-Rated 
Y is for Your Career
Z is for Zen 
Manifesto for Change: A Call to Action
Additional Reading

"I've been modelling for a very long time and this book answered so many of the questions I've wanted to know for years! It covers everything you need to know about how to enter and navigate the industry - I found the chapters on tax and legal particularly interesting as this seems to be such a grey area, and it was so helpful to gain some clarity. This book is such a useful tool to have - thank you Leanne :-)"

"This book is incredibly well written and put together! It's been a brilliant book to read to gain insight of the modelling industry. It's a must read for the younger generation who are now becoming so entrenched with social media and marketing themselves."

"Fabulous book!! Couldn't recommend it enough for anyone desiring legit information about modeling worldwide! Hoping that this book does exceptionally well because it's a spectacular resource giving an insider's perspective! I should know because I've been managing fashion models for decades. ;-)"

"Informative and helpful for current and aspiring models. Practical advice from long experience in the modelling profession and three Industry."


"Loved it"

"...An honest and beautifully written account from someone who has lived through every aspect, for several years. Not just an exploitation of the darker aspect of modelling but a comprehensive guide to empower and support those involved. Highly recommend."

"...If you are a parent, a friend, or an individual who is wanting to begin a career as a model, please read this book asap."

"This book is a must read for any model or aspiring model. Even those who aren't models and have a friend or family member who is, or other people in the industry will find this an interesting read. It's an A to Z on the modelling industry with advice on everything from how to build your portfolio to how to manage your money effectively and even how to stay safe at castings..."

Amazon reviews:

"A must read for young inspiring models. Educational and a real eye opener."

"Fantastically written book, full of sage advice from someone who has clearly been there and done it, and come out the other side. Leanne's book exposes the truth of what really goes on behind the images we see in the media, and I'm sure will help people new to the industry avoid the pitfalls."

"Anyone whether involved in the modelling industry or not should read this book. It exposes how a seemingly mainstream industry has much darker roots which should not be allowed in this century. Thank you, Leanne, for bringing this information to the forefront, perhaps with public knowledge we can encourage change in this industry."

"...A very informative and well-written book which is a must-read for anyone thinking of entering or participating in such a profession..."

"Great book, a must for any aspiring young model. Well done to Leanne Maskell for highlighting what goes on in the modelling industry."

"A very well written and truly informative book. A really valuable and much needed insight into the modelling industry, with practical and sound advice on how to make the most out of the opportunities it provides."

"The model manifesto is an essential read for any aspiring or employed model, and all that are associated with the industry. Agencies please take note! An honest and beautifully written account from someone who has lived through every aspect, for several years. Not just an exploitation of the darker aspect of modelling but a comprehensive guide to empower and support those involved. Highly recommend."

"As someone who has done part-time modelling and has had a range of challenging experiences, I wish I'd had access to this book sooner. Maskell has managed to translate the legal modelling world into a digestable, informative read... An eye opening book, and one that has been long overdue. Hopefully this can spark some change"

"As the title suggests, it is a manual for the fashion industry but truly, this is a bible for young models. The A to Z doesn’t miss a thing and the author does not hold back as she shares her experience and guides you through the pitfalls. The scams to avoid, the creeps to avoid, it is all laid out in brutal honesty with all the benefits too. I was particularly interested in the chapters ‘N is for Networking’ and ‘I is for Instagram’. Instagram has changed the industry connecting clients and models. This chapter tells you how to manage your online presence, use it to your advantage and best of all, how much to charge!"

"From a young writer such a truthful insight into a up until now a close business. And very well written."

"Leanne has a lot of experience to share, and this is a much needed book for anyone aspiring to get into the fashion world. It's so important that models are informed about their rights, and about the practices in that world. Plus it's an easy and fun read! Highly recommend"


Format: Paperback

Size: 216 × 140 × 20 mm / 8.5 × 5.5 × 0.8125 in

264 Pages

Copyright: © 2019

ISBN: 9781788600651

Publication: May 02, 2019

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