Blog — writing
Posted by Alison Jones on
The worst PR practitioners try to manipulate their story onto their audiences. Thrusting forward a self-serving narrative.
And yet, there are some wonderful storytellers out there too.
The best PR practitioners seek to understand their audiences…tickle them… before slowly reeling them in with a gripping yarn.
A bit like fishing.
And the most effective lure… is always the story we carry within.