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Blog — marketing

A little bit of Practical Inspiration on... PR with Mike Sergeant

Posted by Alison Jones on

The worst PR practitioners try to manipulate their story onto their audiences. Thrusting forward a self-serving narrative.

And yet, there are some wonderful storytellers out there too.

The best PR practitioners seek to understand their audiences…tickle them… before slowly reeling them in with a gripping yarn.

A bit like fishing.

And the most effective lure… is always the story we carry within.

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