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A little bit of Practical Inspiration on... PR with Mike Sergeant

Posted by Alison Jones on

The worst PR practitioners try to manipulate their story onto their audiences. Thrusting forward a self-serving narrative.

And yet, there are some wonderful storytellers out there too.

The best PR practitioners seek to understand their audiences…tickle them… before slowly reeling them in with a gripping yarn.

A bit like fishing.

And the most effective lure… is always the story we carry within.

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A little bit of Practical Inspiration on... Mastery with Narina Riskowitz

Posted by Alison Jones on

You are a master, you’ve always been one. You came into this world with mastery in your DNA. Inside you is immense power, potential, gifts and abilities to be a creator, a leader, a change agent, a transformer, a beacon of light in a world that needs the likes of you.

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A little bit of Practical Inspiration on.... Work-life balance with Anna Meller

Posted by Alison Jones on

Anna Meller is the UK’s leading work re-balance expert. She works with ambitious professional women seeking to balance corporate career with family life. Her new book #Upcycle Your Job: The smart way to balance family life and career offers ambitious working mothers new possibilities for progressing their corporate careers. In this guest post she offers a few tips for thinking about what balance means for each of us.

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Guest post: Executive Presentations for business speakers by Jacqui Harper

Posted by Alison Jones on

My goal when I started writing Executive Presentations was to help speakers soar. It’s not about getting a little better but providing practical strategies and tools to excel. 

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From the frontline of fertility treatment, an IVF pioneer's tale of creating life against all odds

Posted by Alison Jones on

Breakthrough Babies is Professor Simon Fishel’s account from the frontline of fertility treatment. It's a mind-blowing tale of creating life against all odds, giving a unique insight into not only the medical and scientific advances involved but the human cost and rewards behind this life-changing technology, with all the trials and tribulations that involved at the time, including a writ for murder! 

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